Why Normy Advice Doesn't Work for Magical Folk
Or: what happens when you try to run an oracle on spreadsheet logic
There is a genre of business and life advice that is not designed for you and I. Well, not in the way most people are prescribing it, anyway.
The kind that requires you to think with your prefrontal cortex. To set SMART goals. To track KPIs and optimise your life for output. And when faced with a fork in the road, builds a pros-and-cons list and choose the rational option.
This advice is right for many. It’s just not designed for Magical Folk.
If you’re reading this, perhaps you make decisions differently. Maybe you pull cards before a big call. Maybe you scribe — you let your hand move across the page before your mind catches up, and you trust what arrives. Maybe you sit with something in your body, in your gut or your chest or the space behind your sternum, and you wait for the felt sense of yes or not yet. Maybe you consult your dreams. Maybe you read the signs in the world around you — the animal totem that arrives at your doorstep, a repeated number, the strange coincidence that arrives at exactly the right moment.
For me, my major business decisions are all made over tea ceremony, like my ancestors did their business deals.
The tradition of doing business over tea ceremony has taken place for centuries it has been the vessel through which my people have held their most important conversations. Not in boardrooms. Not over spreadsheets. Over small clay pots and thumb-sized cups, over water brought slowly to temperature, over the patient unfolding of leaves.
My ancestors understood something that modern business culture has largely forgotten: that the quality of a decision is inseparable from the quality of the state from which it is made. You do not rush tea ceremony. You cannot. The leaves will tell you when they are ready. The body will tell you when it is clear.
So before I sign a contract, before I launch an offering, before I say yes to something large — I sit. I boil the water. I warm the vessel. I pour the first rinse and watch it fall away, the way I try to let my assumptions fall away too. And somewhere in the third or fourth infusion, when the mind has grown quiet and the body has grown warm, the answer that was always already there makes itself known.
This is my lineages technology. This is the oldest decision-making system I know.
To a normy, this is irrational.
To me (and perhaps you), it’s data.
The epistemological problem with spreadsheet logic
Mainstream productivity culture operates from a single epistemological framework: that knowledge is obtained through rational analysis of observable, material facts. You gather information, you process it logically, you act.
Magical folk operate from an expanded epistemology. We believe — not metaphorically, but literally — that information is available through channels that conventional culture doesn’t recognise as valid: the body, the intuitive field, the dreaming mind, the symbolic language of archetypes and synchronicity, the living intelligence of the natural world.
When someone trained in the first framework gives advice to someone operating in the second, there is always going to be a fundamental mismatch.
Not because it is necessarily wrong, but because the advice was never designed for your operating system.
That is not to say, though, that you do not need to do spreadsheets or to track your numbers. These are important. The way that I manage leading with magic, is not to cast aside the more mundane aspects of business… it is to outsource it. I have a genius spreadsheet witch that runs the backend of my business and that LOVES spreadsheets. But if I was to try and compress myself into that role, I would wither away… and so would my income. I have tried it before — to fit into other peoples systems of guidance — and can validate that this is true.
Using Scribing for sensemaking
Scribing — the practice of writing as a form of channeling, where you move the pen before the thinking mind can intercept — is not journalling. Not even manifestation journalling. It’s not affirmations.
It’s a technology for dropping below the noise of the conditioned self to access something that knows more than you consciously do.
When you scribe a question like what does this business want to become? or what am I not seeing about this relationship? — and you let the hand move without editing — you’re doing something sophisticated. You’re bypassing the survival-oriented, socially-conditioned, past-referencing mind, and opening a channel to a deeper intelligence.
Traditional cultures understood this. The oracle was not consulted for entertainment. The oracle was consulted because certain questions require a different quality of knowing.
The problem is that most business coaches don’t know how to work with oracular information. They want you to bring the output of your scribing session into a spreadsheet. They want it to become a goal with a deadline. And something essential gets lost in that translation. This is why I created my Business and Wealth Oracle sessions. They are not “normal” business consulting sessions. They are sessions where I lift limitations, through working with the energetic body and field — and then information can drop in, about the solution and next moves you need to make in your business — seamlessly.
The myth of the linear plan
Normy advice loves a linear plan. Here is step one. Here is step two. Execute with consistency. Measure results. Iterate.
Magical folk often work in spirals. We return to the same questions from a different altitude. We work in seasons — periods of intense creation followed by periods of apparent stillness that are, in fact, deep interior work. We respond to what’s alive in the moment rather than what was planned six months ago.
This is not lack of discipline. It’s a different relationship with time all together.
When an astrologer looks at a chart, they’re not looking for a static snapshot — they’re reading an unfolding story, a conversation between forces, a timing. When a tantric practitioner moves energy, they’re not following a protocol — they’re responding to what’s present, in real time, with the full intelligence of their training.
Magical work is inherently relational and responsive. It cannot be fully systematised, because the moment you fully systematise it, it dies.
So what do you do instead?
You find frameworks that were built for your kind of intelligence.
You learn to scribe not just as a spiritual practice but as a legitimate decision-making tool — and you trust the information that arrives.
You work with your astrological timing, your body’s yes and no, your dreams as advisory council.
You learn to distinguish between the voice of fear (which will always tell you to play small and stay safe) and the voice of genuine intuitive knowing (which is quieter, steadier, and strangely unattached to outcome).
You build a relationship with uncertainty that isn’t about tolerating discomfort — it’s about genuinely understanding that the field knows more than the plan.
And you stop apologising for the way you operate.
Not as an excuse to avoid accountability or skill-building or showing up consistently; but as a genuine recognition that you are using a more complex instrument than most people know how to read.
The normy advice isn’t wrong. It’s just incomplete.
You need something bigger.
What’s your primary decision-making practice — scribing, cards, somatic sensing, dream work? Tell me below.




Have been navigating this lately and learning to trust myself - my dream scape has been very active, eerily vivid and prophetic lately. It’s a very strange experience shifting gears. As always, your words are right on time. Thank you 🙏